Content Marketing Certification Course Topics : Fully Practical Training Class 

• Introduction to content marketing
• Why Content Marketing course?
• Advertising vs Content Marketing
• Content Marketing – A Brand Advocate
• User Behaviour
• Power of Story telling
• Building a content creation framework
• Planning a long-term content strategy
• Generation of content Ideas
• Creation of quality blog content
• Extending content value through repurposing
• How to create a successful video marketing strategy
• Guest blogging strategy through SEO
• Promoting content effectively
• Content Marketing Tools

Content Marketing Certification Course Topics – Description

  1. Introduction to content marketing

 Content marketing is a strategic marketing approach focused on creating and   distributing valuable, relevant, and consistent content to attract and retain a   clearly defined audience — and, ultimately, to drive profitable customer   action.It is the development and distribution of relevant, useful content blogs,   newsletters, white papers, social media posts, emails, videos, and the like—to   current and potential customers.

2. Why Content Marketing?

         Content is the present – and future – of marketing. Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

• Social media marketing: Content marketing strategy comes before your social media strategy.

• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies should address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is key to driving inbound traffic and leads.
• Content strategy: Content strategy is part of most content marketing strategies.

3. Advertising vs Content Marketing

Advertising merely promotes a product whereas content marketing develops relationships. Instead of putting yourself in people’s faces and hoping to get their attention, content marketing brings people to you because you’re giving them something they want. It’s matching consumer needs with your offerings.

Advertising just shouldn’t be the only way you’re getting your message to potential customers. Content marketing is a more pleasant way for your audience to experience your brand, and it’s far more cost effective than traditional ads.

4. Content Marketing – A Brand Advocate

Mention it advocacy marketing, brand advocacy, expanding reach of shareable brand content is at the core. Thus, businesses can be contemplated as a part & parcel of content marketing.

5. User Behaviour

Before taking a final call to purchase a product/service a user goes though s behaviour funnel

a. Awareness- Top of the funnel

b. Consideration – Middle of the funnel

c. Decision – Bottom of the funnel

6. Power of Story telling

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

a. Characters

b. Conflict

c. Resolution

7. Building a content creation framework

A content creation framework that’s repeatable, organized, and agile can make the content creation process smoother and more rewarding.

8. Planning a long-term content strategy

A long-term content plan helps you stay organized. Obstacles and roadblocks will come up along the way. But, If you make a plan and are consistent in approach, then you’re giving yourself the best chance at achieving a positive return on investment from your content creation efforts.

9. Generation of content Ideas

We need a process to generate content Ideas.

A content generation process allows you to come up with a predictable flow of original, high-quality, and relevant content ideas. A process allows you to think of ideas that may not be easily apparent.

10. Creation of quality blog content

To create a quality content blog your blog posts need structure:

a. It gives you direction.

b. It will make your content creation time more effective and efficient.

c. You want your readers to easily comprehend what it is you’re trying to tell them.

d. You want your readers to remember what you write about.

11.  Extending content value through repurposing

# Benefits and advantages of repurposing content:

a.  Gives you another opportunity to rank on a search engine’s results page

b. Allows you to reach a new audience

c.  Supports the consistency of your message

d. Helps your content marketing team create content on a more consistent  basis

12. How to create a successful video marketing strategy

13. Guest blogging strategy through SEO

# Reasons to Guest Blog

a. It expands your audience.

b.  It increases referral traffic to your website.

c.  It helps your website’s search engine optimization through Inbound Link (A link coming from another site to your own website) and Domain Authority (A prediction of how well your website will rank on search engines)

  14. Promoting content effectively

# 10 ways you can promote your content organically:

a. Search engine optimization

b. Bots and messaging apps

c. Email

d. Social media

e. Live events and webinars

f. Podcasts

g. Influencer marketing

h. Word of mouth

i. Content syndication

j. Content repurposing

  15. Content Marketing Tools

a. WordPress

b. Google Analytics

c.  SEMrush

d. MOZ

e. Mailchimp

f. Hootsuite

g. Buzzsumo

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